We first completed a detailed urban design analysis and put together a simple vision for the area, which included an easy to follow place plan and experience mapping document. The vision statement included;
Shape Mandurah aims to CONNECT through hosting regular activities and events, ENGAGE by listening and community participation and SUSTAIN in educating about place making, activation, marketing and design.
Prior to implementing activities, we also initiated a refreshed brand for the city centre, ‘Shape Mandurah’. Social media has been a critical platform in advertising the brand and seeking volunteers to become involved in the project. A website (www.shapemandurah.com.au), newsletter subscription, instagram and facebook account have been set-up to continue engaging with the community.
Some of the activities or ‘trials’ Spaced Out Placemakers have already implemented include a street market event, youth workshops, laneway festival, place activation presentations, family events, popup bar, placemaking conference, etc. To date, the project has been able to create a not for profit community group, new active public spaces, inspired creative entrepreneurs to growth their respective business, and created new sponsorship opportunities from local businesses.
Being a small business owner it is vital in these economic times to ‘get involved’. Shape Mandurah (Spaced Out) provided knowledge, experience and a vision that has inspired us to continue to develop, expand and grow our ideas for the future.